Journalist Michael Pollan argued that human consciousness is a precious gift facing unprecedented threats from modern technology that requires active protection through "consciousness hygiene."

Pollan, who spent five years researching consciousness for his book "A World Appears, A Journey into Consciousness," said technology companies are actively undermining our conscious experience. "Consciousness is something we need to protect because it's precious and it's under siege," he said, pointing to how digital platforms and artificial intelligence are reshaping human awareness.

His research challenges the scientific materialist view that consciousness simply emerges from brain matter, suggesting current research shows more complex possibilities. Pollan argued that altered states from psychedelics or meditation can provide glimpses of consciousness without self, what some call "mind at large."

The technological threat manifests in multiple ways. "We're forming emotional bonds with machines in the case of chatbots," Pollan said, describing how AI systems capture human attention in ways that may diminish natural conscious capacities.

Pollan also challenges the computer metaphor for the brain, arguing brains lack hardware/software distinctions and are shaped by embodied experience. He said this flawed metaphor has led to misunderstandings about consciousness.

His investigation into plant consciousness found plants may possess basic awareness but likely don't experience pain. Pollan claimed pain perception wouldn't be adaptive for immobile organisms that cannot escape threats.

The consciousness research field shows gender divisions, with most male researchers studying perception while female researchers like psychologist Kina Kristoff explore areas like spontaneous thought.

Pollan identified three major metaphysical approaches to consciousness—materialism, panpsychism, and idealism—each with unresolved problems. "We're living in more mystery than I thought and we squander it," he said, emphasizing that modern life distracts us from appreciating conscious experience's profound mystery.